A Reel of your product in the room, from photos you already have

What it works on

• Photos of the product in a room: a fixture over a table, a rug in a living room, tile in a finished bath.
• Showroom photos, shot wide enough to show the space around the product.
• Cutouts on a white background are a poor fit. There is no room for the camera to move through.

Where it gets used

• A Reel for each collection, or each finished install.
• On the product page, next to the stills.
• In a message to the designer or builder who specified it.
• A Short is $7.

How it works

• Add 5 to 60 room photos from your phone.
• It sorts the rooms and finds the photos that show the same space from two spots. Those pairs are what make a camera move possible.
• It plans the route in walking order: living room, dining room, kitchen, bedroom, bath, outside. You can swap or remove any scene before you make the video.
• Each scene is rendered, then checked against your photos. A scene that drifts from the real room is rendered again, and left out if it still fails.

What it is and what it isn't

• It is up to eight camera moves through the real rooms, joined with short fades. A Short is 4 scenes and about 15 seconds. A Full tour is up to 8 scenes and about 30 seconds.
• It is not one continuous take through the whole home. Nothing can do that from ordinary photos yet.
• The video is vertical, so it shows about the middle third of each wide photo. Rooms shot from two angles give the best moves.
• It was built and tested on professional photos of whole rooms. Close-ups of a single product have had less testing.

Questions